Category Archives: Pay Per Click

What are Google Adwords Enhanced Campaigns and how dealers can benefit?

Google’s AdWords tool has become one of the most effective tools in the digital marketing mix for car dealerships looking to connect with local customers in real time.  Google’s flagship product has enabled dealers to create highly targeted, concise advertisements that appear directly in front of potential real-time customers looking to buy or sell cars the right geographical area – just when they are searching for dealerships to do business with. Now, Google is improving its AdWords offering with its new enhanced campaign features aimed at increasing its sales figures and boosting results for its users.

Dos and don’ts for a successful car salesman

For most people, selling is an inevitable part of daily life, whether it is part of someone’s job or a necessary aspect of entering the supermarket.