An effective online presence is crucial for any business wishing to operate in today’s commercial world. Yet many organisations still do not have a firm grasp on their internet presence – and they are consequently missing out on valuable customers. There are many ways a car dealership can improve its online presence, and enjoy significant sales, branding and communications benefits as a result. Continue reading
Competition in the automotive market is, and always has been, fierce. Car dealers must work hard to keep their name known and reputation solid. Promotion, therefore, is absolutely crucial for any car dealer wanting to survive, expand and grow. Continue reading
In this age of the internet and online communications, it goes without saying that a business that wants to attract customers must have a website. Yet what do you do with it once you have got it up and running? How do dealerships, which often operate with small staff numbers have the time to update it regularly, let alone monitor feedback on how it is used? Continue reading
“It’s time to ditch traditional dealers if you’re committed to securing the lowest price on new and used cars.
Thinking of splashing out on a car, new or used? Perhaps you have already convinced yourself that it’s probably best to buy locally from a traditional, officially appointed dealership? If so, you could be making a big mistake. Continue reading
In times of financial pressure, people inevitably become much cannier when considering larger purchases. As a result, private sellers and car supermarkets have sprung up all over the country, selling good quality, second hand vehicles at affordable prices. So, how do you choose the right car without being – pardon the pun – taken for a ride? Continue reading
For most people, selling is an inevitable part of daily life, whether it is part of someone’s job or a necessary aspect of entering the supermarket. Yet for those not conversant in the ‘tricks of the trade’, selling something large such as a second hand vehicle can appear daunting. If you have ever thought, “I need to sell my car, but have no idea how to convince a buyer to part with enough cash,” then here are some starting points. Continue reading